Brand Manager

Role Overview

As Brand Manager at our company, you will lead the branding strategy and execution across two key areas:

1. Our B2B brands — including our services in eCommerce enablement, training, technology, and design.
2. Client-side B2C brands — supporting their presence on marketplaces, websites, and digital channels.

This role is ideal for a strategist-operator hybrid who can build brand equity and demand through storytelling, digital campaigns, and customer engagement across Vietnam and Southeast Asia.

Key Responsibilities

Phase 1 – B2B Brand Leadership

• Define brand identity, voice, and positioning for our service brands across:
• • eCommerce enablement & strategy
  • Corporate training & compliance
  • Design & technology services
• Manage brand visibility across websites, LinkedIn, events, and learning platforms.
• Plan and launch marketing campaigns that support lead generation, partnerships, and category leadership.
• Oversee creative and content production for consistent brand expression across touchpoints.
• Monitor and report on brand health, awareness, and performance metrics.

Phase 2 – B2C Brand Strategy (Client-Facing)

• Support go-to-market and branding strategies for client-side consumer brands across multiple industries.
• Optimize brand presence across D2C websites, Shopee/Lazada stores, packaging, and social media.
• Ensure alignment between branding and performance goals (e.g., conversion, loyalty, customer experience).
• Conduct competitive analysis and customer research to strengthen positioning and storytelling.

Collaboration & Execution

• Lead coordination between design, content, digital marketing, and commercial teams.
• Own brand calendars, briefs, and campaign plans across both B2B and B2C workstreams.

• Stay current on industry trends, emerging formats, and consumer behavior in Vietnam and Southeast Asia.

Must-Have Skills & Competencies

• Branding & Campaign Management
  Proven ability to build brand identity from scratch and lead full-funnel brand campaigns across B2B and B2C contexts.
• Digital Storytelling & Content Strategy
  Strong grasp of content formats and platforms: website UX, LinkedIn, YouTube, blogs, landing pages, and marketplace listings.
• Commercial Alignment
  Understands how branding supports business outcomes: lead generation, sales growth, and market differentiation
• Data Fluency
  Able to interpret data to optimize campaigns and brand messaging
• Cross-Functional Collaboration
  Comfortable leading projects with creative, commercial, and performance teams 

Qualifications

• 4–6 years in brand management, strategic marketing, or creative strategy roles.
• Experience in both B2B and B2C brand building, ideally in digital or eCommerce contexts.
• Fluent in Vietnamese (for local execution) and English (for regional strategy).
• Bonus: Familiarity with tools like Odoo, HubSpot, Figma, or analytics dashboards.

Why Join Us?

• Own branding across industry-leading B2B services and high-growth B2C clients.
• Influence how brands engage customers across Vietnam’s top platforms.
• Join a team that values mastery, autonomy, and real impact.