10 Steps to Optimize Product Descriptions for Increased Conversion Rates

August 8, 2023 by
10 Steps to Optimize Product Descriptions for Increased Conversion Rates
Lameco JSC

Are you selling products on Shopee and Lazada? If so, you know that product descriptions are essential for driving sales. But how do you write product descriptions that are engaging and persuasive?

Here are 10 steps to help you write irresistible product descriptions on Shopee and Lazada:

1. Research keywords:

The first step is to research the keywords that your potential customers are likely to use when searching for products like yours on Shopee and Lazada. Use these keywords in your product descriptions to help your products be found more easily.

For example, if you are selling a t-shirt, you could use keywords like "t-shirt," "tee," "shirt," "clothing," etc.

2. Write a catchy title:

The product title is the first thing customers will see, so make sure it's catchy and attention-grabbing. Use your most important keywords in the title, and keep it short and to the point.

For example, the title for the t-shirt in the previous example could be "Men's Plain Black T-Shirt - 100% Cotton, Soft and Breathable.

3. Provide detailed product information:

Your product description should provide customers with all the information they need to know about your product, including the material, color, size, features, price, and shipping information. Be clear, concise, and use high-quality images to show off your product.

For example, the product description for the t-shirt in the previous example could be as follows:

This men's plain black t-shirt is made from 100% cotton, soft and breathable. It has a simple design that goes with many styles. It is available in sizes S, M, L, and XL. The price is $100. The shirt is backed by a 1-year warranty.

4. Highlight the benefits of your product:

Don't just list the features of your product; tell customers how your product will benefit them. What problems will it solve? How will it make their lives better?

For the t-shirt in the previous example, you could highlight the benefits such as the soft and breathable fabric, the simple design that goes with many styles, and the 1-year warranty.

5. Create a sense of urgency:

Use words like "limited time offer," "while supplies last," or "free shipping today" to create a sense of urgency and encourage customers to buy your product now.

For example, you could say "Only 10 shirts left!" or "Free shipping for today only!"

6. Suggest related products:

You can also suggest related products to customers at the end of your product description. This is a great way to upsell or cross-sell other products in your store.

For the t-shirt in the previous example, you could suggest related products such as jeans, sneakers, and bags.

7. Use high-quality images:

Images are one of the most important elements of a product description. Use high-quality images that clearly show your product from all angles. Avoid using stock photos, and instead use photos that you've taken yourself or that have been taken by a professional photographer.

8. Use SEO-friendly language:

When writing your product descriptions, be sure to use SEO-friendly language. This means using keywords and phrases that customers are likely to use when searching for products like yours on Shopee and Lazada.

For the t-shirt in the previous example, you could use keywords like "men's plain black t-shirt," "black t-shirt," and "100% cotton t-shirt."

9. Proofread your work:

Before you publish your product descriptions, be sure to proofread them carefully for any errors in grammar or spelling. A well-written product description will make a good impression on customers and increase your chances of making a sale.

10. Continue to optimize your product descriptions:

As your product changes, be sure to update your product descriptions accordingly. This will ensure that your customers always have the most accurate information about your products.

I hope this article was helpful!

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